Google Analytics Reviews
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Flurry Analytics Reviews
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Mixpanel Reviews
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KISSmetrics Reviews
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Google Analytics Premium
Reviews
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GOOGLE ANALYTICS STRENGTHS
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FLURRY ANALYTICS STRENGTHS
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MIXPANEL STRENGTHS
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KISSMETRICS STRENGTHS
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GOOGLE ANALYTICS PREMIUM
STRENGTHS
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Free and powerful
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Mobile app tracking
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Funnel analysis
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Funnel analysis
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Powerful segmentation
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GA is an extremely powerful free
tool that can compete with many paid analytics tools.
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Effective tracking of users’
interactions with mobile apps across multiple vendor platforms and form
factors.
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Excellent for setting up
behavior funnels with specific events you want to track by cohort with the
goal of increasing conversion and retention.
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KISSmetrics is great at tracking
visitor progression through a specific flow. Funnels paths do not have to be
pre-defined and can be changed on the fly.
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Building segments and applying
them to reports is intuitive. It’s very easy to build custom reports. Far
more custom variables are available than in GA standard.
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Visitor and conversion
tracking
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Benchmark data
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Usability
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Individual visitor tracking
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Attribution modeling
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GA does an excellent job of
tracking where site visitors come from and conversion rate metrics to help
allocate marketing spend judiciously.
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Provides mobile app tracking
benchmark data so that companies can compare their performance to industry
norms.
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Clean, intuitive user interface
and strong data visualizations. It’s easy to add events to Funnels and
Segmentation.
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KISSmetrics is able to track
known individuals across visits and devices to provide a composite view at
the individual level.
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A number of pre-set models are
provided and custom models can be created.
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Dashboards
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SDK integration
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Segmentation
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Attribution tracking
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No data sampling
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The tool is very customizable,
and it’s simple to set up dashboards with specific query data for sharing
across an organization.
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It’s very simple to integrate
the SDK into mobile for both Android and iOS.
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Site visitors can be segmented
based on where they came from and actions they take on the site.
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KISSmetrics helps users
understand which campaigns drive visitors to the site so that they can
optimize marketing spend.
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Absence of data sampling allows
the construction of statistically valid trends and datasets.
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Constant improvement
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Cost
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Customer service
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Integration
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Very fast processing
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The product is constantly being
developed and improved with innovative new features
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Free
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Excellent, responsive customer
service. The support team will usually respond in one day.
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Ease of integration with
Optimizely for A/B split testing.
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Performance is excellent. Even
very complex reports load in seconds.
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Cost
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Cost
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Power Reporting and Search
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Service and Support
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Free
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Free to $2,000 per month
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Powerful Reporting on different
even if you don’t know SQL. Search is power as well to find required aspects.
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Although there is general
agreement that the product is intuitive for an enterprise product and easy to
implement, there is some difference of opinion about the quality of service and
support. Some feel that it is excellent, while others have been disappointed,
feeling that answers to technical or implementation questions were a bit
generic.
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Cost
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Cost
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From $150 to $599 per month
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$150k per year for up to 1
billion hits per
month, with additional pricing tiers available
for higher volume sites
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GOOGLE ANALYTICS AREAS FOR
IMPROVEMENT
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FLURRY ANALYTICS AREAS FOR
IMPROVEMENT
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MIXPANEL AREAS FOR IMPROVEMENT
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KISSMETRICS AREAS FOR
IMPROVEMENT
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GOOGLE ANALYTICS PREMIUM
AREAS FOR IMPROVEMENT
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Overwhelming for first-time
users
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User Interface
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Time frame restrictions
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Ease of use
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E-commerce tracking
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Although relatively
user-friendly, the sheer quantity of data and options within the tool can be
overwhelming for first-time users.
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One user complained of inability
to see roll-up data from multiple apps; data has to be looked at for
individual apps and then aggregated by hand.
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There is a limit of 60 days for
funnel tracking data.There are similar limitations in the Segmentation and
Retention features.
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While onboarding videos and
resources are useful, more in-depth training is required. The learning curve
is steep and users need more help to get started.
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Some users say the tool is not
suitable for retailers, as it’s missing some key e-commerce metrics. However,
the company launched a revamp of the e-commerce capabilities in 2014.
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Data sampling
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Data accuracy
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Data export
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Barebones API
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A/B testing and in-page analytics
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Data sampling can be an issue
for large websites with high traffic volumes.
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Data does not always tally with
data from vendor platforms.
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It would be nice to be able to
export the raw data to Excel without having to use the API. The API could
also be a bit more open.
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The API is functional but basic.
Anyone attempting advanced customization will need lots of help from
technical support.
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Although users like having A/B
testing and in-page analytics functionalities embedded within the tool,
neither feature is robust enough for users who want to do anything beyond the
basics.
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Lack of update communication
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Website integration
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Data integrity
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Custom reporting
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Although the constant
improvement is a plus, communication of new features or changes is lacking, which
can cause certain users’ current configurations to break.
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Mixpanel requires some technical
skill to integrate effectively with a website.
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Some users have misgivings about
the accuracy of the data reported, particularly when compared to data
reported by other tools.
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Users like the ability to create
custom reports, but doing so often requires regex, which can be difficult for
non-technical users.
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A/B Testing
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Online documentation
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It’s difficult to set up A/B
testing without integrating with a separate testing tool. Users have to write
some code using the JavaScript library.
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Online training and
documentation is robust for the free version, but there is little additional
documentation for the Premium version.
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